Ken McGaffin, WordTracker, SES London 2008 Keyword Research

Ken McGaffin of Wordtracker

http://searchenginestrategies.com/newyork/wordtracker.html

McGaffin investigates with Greg Jarboe of SEO-PR what he sees as the most interesting and dominant trend currently taking place in the Keyword Research space, namely the movement of SEO and Keyword Research skills to in-house professionals, as marked by increases in corporate training sessions and the growth of budgets to accommodate a shift to more web-based marketing — especially, in Wordtracker’s case, standard SEO and SEM techniques.

Journalists, too, are showing a rapid increase in interest in keyword research, given the necessity of spreading the reach and searchability of their content.

Duration : 0:2:55

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